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AI Receptionist for Dealerships: Stop Missing Calls, Customers, and ROs
Every Missed Call Hurts More Than You Think
It’s 9:30 AM on a Monday. Your phones are ringing, the service lane is full, advisors are face-to-face with customers, and the calls keep stacking up.
One customer waits on hold for three minutes before hanging up. Another call rolls to voicemail and never gets returned.
That’s not just “a missed call.” It’s a missed Repair Order (RO) worth hundreds of dollars. And when calls go unanswered day after day, the impact compounds into tens of thousands of dollars in lost revenue.
Industry data makes it clear: 21% of all dealership calls go unanswered — and in service departments, it’s worse at 38%. For fixed ops, that’s the difference between full bays and losing money.
In today’s competitive market, if you don’t answer, your competitor will.
The Hidden Cost of Missed Calls
Most dealerships underestimate just how expensive a missed call really is. Let’s put numbers to it:
- Average Repair Order (RO) value: ~$300.
- Missed calls per week: 20 (a conservative estimate for mid-sized stores).
- Missed ROs per month: 80.
- Revenue lost per month: $24,000.
- Revenue lost per year: Nearly $300,000.
And those numbers don’t capture the hidden costs:
- Frustrated customers who turn to competitors.
- Lower CSI scores when customers can’t reach your team.
- Negative online reviews from people who felt ignored.
- Overworked staff juggling phones and walk-ins, leading to burnout and turnover.
Every missed call isn’t just a lost appointment. It’s a lost relationship, a hit to customer satisfaction, and money that will never return.
Why Traditional Fixes Fall Short
Dealerships have been trying to fix this problem for decades — but the old solutions don’t hold up in 2025.
- Hiring more BDC staff is expensive, training is time-consuming, and turnover rates are high.
- Voicemail is a black hole. Many customers won’t even leave a voicemail anymore. If you don’t answer, they just call the shop down the road.
- Outsourced answering services can sound scripted and are challenged with converting calls into real appointments.
- Overloaded advisors forced to multitask between in-person customers and endless calls end up delivering a worse experience to both.
The truth? Dealers don’t need more people working the same broken process. They need a smarter solution that ensures no call, no customer, and no RO slips through the cracks.
AI Receptionist: Always-On, Built for Dealerships
This is where 11Sight comes in.
Unlike generic chatbots or call center software, the 11Sight Front Desk AI Agent is an AI Receptionist built specifically for dealerships.
Here’s what it does:
- Answers every call instantly — no more ringing out or voicemails.
- Routes calls correctly with smart dealership call routing — to service, sales, parts, or another AI Agent.
- Handles FAQs like hours, directions, or scheduling without tying up staff.
- Takes messages when needed with full context so your team doesn’t miss details.
- Covers after-hours calls so customers can still book appointments even when your team has gone home.
- Acts as a dealership answering service alternative — one designed to book appointments, not just “take calls.”
In short: It’s like hiring a full-time receptionist who never takes a break, never puts someone on hold, and never misses a call.
Measurable Benefits of an AI Receptionist
When dealerships deploy 11Sight’s AI Receptionist (Front Desk AI Agent), they see results immediately.
No More Missed Calls
Every call is answered, no matter the time of day or the staffing level in your BDC.
More Service Appointments
In Q2 2025, dealerships using 11Sight booked 9,655 service appointments in one quarter — averaging 215 appointments per dealer. That’s 20–30+ additional ROs per month, per store.
Direct Revenue Impact
AI handled 75% of all dealership calls in Q2 2025, generating $64,367 in revenue across 45 dealerships.
Significant Time Savings
By automating scheduling and FAQs, dealerships saved 4,007 staff hours in a single quarter. Advisors can finally focus on customers in the lane, not chasing voicemails.
After-Hours Coverage
Dealers captured an additional $5,520 in after-hours revenue per dealer, per quarter by converting calls that would have gone unanswered.
Happier Customers
No more endless ringing or generic voicemail greetings. Every customer feels acknowledged and served immediately, boosting CSI scores and long-term loyalty.

11Sight in Action
Here’s what the numbers looked like across 45 dealerships in Q2 2025:
- Total calls handled by AI: 25,538 out of 34,096 (75%).
- Appointments booked: 9,655.
- Revenue generated: $64,367.
- Cost savings per dealer: $3,919 per quarter.
- Off-hours revenue: $5,520 per dealer per quarter.
- Time saved: 4,007 hours in one quarter.
- Appointment conversion rate: 34% of customer calls turned into service appointments.
For many dealers, this has meant full service bays, reduced stress for staff, and thousands of dollars in recovered revenue.
AI as the New Dealership Standard
A decade ago, CRMs became standard in dealerships. Then came DMS platforms. Now, AI Receptionists are the next essential tool — not a “nice to have,” but a must-have.
The difference? While CRMs manage customer data and DMS’s manage everything else, AI Receptionists actively drive revenue and improve customer satisfaction every single day.
At 11Sight, we’re proud to lead this shift. With patented technology, proven ROI, and a track record across 170+ dealerships worldwide, we’re helping stores stay ahead in an increasingly competitive market.
Conclusion: Stop Missing Calls, Stop Losing ROs
The math is simple: missed calls = missed ROs = missed revenue.
Dealerships that adopt 11Sight’s AI Receptionist ensure every call is answered, every opportunity is captured, and every service bay is filled. Staff are less stressed, customers are happier, and revenue flows consistently.
👉 See how 11Sight’s AI Receptionist can add 20–30 more service appointments to your dealership each month.
Book a 15-minute demo