Serving the Video Savvy Customers in the Digital Era

February 5, 2020

Video content production is growing but so does video dependence. With the rise of Stories in almost every platform, many users have become video-savvy thanks to watching video ads, learning from video courses or video calls. They prefer Picture-and-sound materials over traditional methods. Why not integrate video calls to the point of contact with your customers, while it is habitual? Let them call you with 1-click. Try 11Sight.

83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using it as part of their digital marketing strategies. This is great news for video producers and video service providers. But also, it is giving a notice about the future of customer interaction. The competition is going to increase not only in terms of selling-oriented ads but also after-sales services. Imagine when e-mail marketing started to take over telephone marketing, it was a struggle for all.

Today, it’s the exact opposite. Video marketing and video customer service are walking on the same path with e-mail marketing. This means it is vital that marketers stay ahead of the competition in order to deliver the next big video type at the right time. Ensuring that you use the latest techniques at the right place helps you see the returns of video efforts easily.


According to a research, when text and video options are presented on the same page, 72% of people prefer to learn about a service or product via video. Even video inducement is not quicker than reading a text description, it offers a chance to see the benefits of what is being offered.

If you’d like to catch the trend and step ahead of your competitors, try 11Sight for your customer services and sales efforts. Explain what you do and how great it is by yourself. Give us a free video call to experience.