No one ever got fired for buying IBM, today its AI

December 11, 2023

Times are Changing:  “Nobody Gets Fired For Buying IBM”

has become “Nobody Gets Fired For Buying AI.”


In this blog, we will delve into how AI is revolutionizing industries and why businesses reluctant to adopt AI might fall behind, as highlighted by a McKinsey study

Key Takeaways:

  • AI integration is essential for modern businesses to stay competitive and relevant.
  • According to McKinsey, 83% of executives believe AI will significantly impact their industries in the next five years.

How AI will impact work in various industries:

  • Sales: Automating lead generation and qualification, eliminating busy work, freeing up time for selling, relationship-building and closing deals.
  • Marketing: Personalizing messages, targeting audiences effectively, and ensuring buyer intent with qualified leads.
  • Customer Service: Providing round-the-clock support, efficiently resolving issues, escalating, if and when necessary, to the right team member and improving customer satisfaction.


People used to say "no one ever got fired for buying IBM." Today, we say "nobody gets fired exploring and implementing an AI strategy."

Artificial intelligence (AI) is rapidly transforming every industry, and businesses that are not investing in AI are falling behind. In fact, a recent study by McKinsey found that 83% of executives believe that AI will have a significant impact on their industry in the next five years.

Despite the clear benefits of AI, many businesses are still hesitant to adopt it. One of the main reasons for this is that AI is constantly evolving, and can be complex and expensive to implement.

Another reason why some businesses are hesitant to adopt AI is that they are not sure how to get started. If you are one of these businesses, here are a few tips:

  1. Start by identifying the areas of your business where AI can have the biggest impact. This could be in sales, marketing, customer service, or operations.
  2. Once you have identified the areas where AI can be used, do some research to find AI solutions that are tailored to your specific needs. There are a number of online resources and directories that can help you find the right AI solutions for your business.
  3. Before you implement any AI solutions, it is important to pilot them first. This will help you to ensure that the solutions are working as expected and that they are providing the desired results.
  4. Once you are satisfied with the results of your pilot, you can start to implement the AI solutions on a wider scale.

Here are a few examples of how businesses are using AI to improve their operations and customer experiences:

  • Sales: AI can be used to automate tasks such as lead generation, qualification, and outreach. This can free up salespeople to focus on more complex tasks, such as building relationships with prospects and closing deals.
  • Marketing: AI can be used to personalize marketing messages, target the right audience, and measure the effectiveness of marketing campaigns. This can help businesses to improve their marketing ROI and reach more customers.
  • Customer service: AI can be used to provide 24/7 customer support, answer customer questions, and resolve customer issues quickly and efficiently. This can help businesses to improve their customer satisfaction and reduce their customer support costs.
  • Operations: AI can be used to automate tasks such as order fulfillment, inventory management, and supply chain management. This can help businesses to improve their operational efficiency and reduce their costs.

If you are not already exploring and implementing an AI strategy, you are falling behind your competitors. AI is the future of business, and those businesses that are not investing in AI will be left behind.

Here are some additional benefits of exploring and implementing an AI strategy:

  • Increased productivity and efficiency: AI can automate tasks and processes, freeing up employees to focus on more strategic and creative work.
  • Improved decision-making: AI can help businesses to make better decisions by providing insights from data that would be difficult or impossible to analyze manually.
  • Enhanced customer experiences: AI can be used to personalize customer interactions and provide more relevant and timely support.
  • New product and service opportunities: AI can be used to develop new products and services that meet the evolving needs of customers.

As we conclude, remember that AI is the future of business. Embracing AI means investing in your company's growth and keeping pace with the rapidly evolving market landscape. If you haven’t started exploring AI, now is the time to begin.

Visit our website for more insights and guidance on integrating AI into your business strategy. Don't be left behind in the AI revolution.