Call Queues, On Demand Meetings
Call Queues, On Demand Meetings

Elevating Sales and Customer Support: Rethinking Call Queues

June 1, 2023


In the fast-paced world of modern business, effective communication is the cornerstone of success. The evolution of telephony has converged with the rapid advancement of the video software industry, ushering in a new era of online meetings that transcend geographical boundaries. Innovative solutions have emerged, giving rise to online meetings with telephony capabilities, known as “on-demand meetings”.

On-demand meetings can ring your team members' devices like incoming calls, use call queues and integrate completely and seamlessly with your tech stack.

1. What is a Call Queue?

A call queue is a dynamic telephony tool that organizes and manages inbound calls and on-demand meeting requests, ensuring a structured and efficient approach to handling customer engagements. It acts as a virtual waiting room, where callers are held until they can be connected with the most appropriate and knowledgeable agent. Call queues provide valuable versatility to a business while ensuring a seamless experience for callers.

2. Alternatives to Call Queues: Ring-All and Round Robin Routing Strategies

Although call queues are a strong option, alternative strategies like the ring-all and round robin routing methods offer distinct approaches that may suit different scenarios and team dynamics:

Ring-All Routing: Simultaneously rings all available agents, ensuring the quickest response time. Ideal for urgent queries, the first available agent answers, providing immediate assistance. Great for large teams with low call volumes.

Round Robin Routing: Distributes calls evenly among agents in rotation, balancing workload. Suitable for teams with similar skill levels and availability, promoting an equitable call distribution.

Queue Routing: After customer initiates a call the same way as above, the call is added to a waiting list. Agents handle the next available call while their manager retains the ability to prioritize and address calls based on urgency.

Choosing the Right Approach

The choice between call queues, ring-all, and round robin hinges on your team's dynamics, team size, call volume and the urgency of incoming calls. Tailor your strategy based on your business needs and customer expectations.

3. Who Uses Call Queues and Why?

Call queues find their homes in various business domains, but they hold particular importance for sales and customer support teams with large call volumes. These teams rely on call queues to streamline interactions and achieve their goals:

  • Sales Teams: Call queues empower sales professionals by intelligently routing leads to the right sales representatives. This ensures that high-potential leads receive prompt attention, enhancing conversion rates and revenue generation.
  • Customer Support Teams: For customer support teams, call queues epitomize proactive engagement. They enable timely assistance, issue resolution, and personalized interactions, fostering loyalty and customer satisfaction.

4. Key Benefits of Call Queues for Sales and Customer Support Teams

11Sight's new call queue feature offers a plethora of advantages tailored to the specific needs of sales and customer support teams:

  • Reduced Call Abandonment Rates: One of the most significant advantages, call queues help curb call abandonment rates. By providing callers with accurate wait time estimates and informative messages, you keep their patience intact and ensure they stay on the line.
  • Efficient Lead Distribution: Sales teams can distribute leads evenly among representatives, ensuring no opportunities are missed and preventing agent overload.
  • Enhanced Productivity: Call queues optimize agent availability, reducing idle time and boosting productivity for sales and customer support professionals.
  • Real-time Monitoring: Managers can monitor call queues in real time, ensuring smooth operations and stepping in when necessary.
  • Stress Management: Compared to ring all routing, call queues allow sales and support agents to take a moment to prepare before picking up the call, decreasing stress and pressure of missing calls.

5. Call Queue Best Practices:

To maximize the benefits of call queues for sales and customer support, consider these best practices:

  • Segmentation: Segment callers based on their needs, enabling targeted routing and personalized interactions.
  • Priority Routing: Implement priority routing for high-value leads or urgent customer issues.
  • Integrate with CRM: Integrate call queues with your CRM system to provide agents with contextual information and history.
  • Agent Training: Train agents to handle various scenarios, ensuring consistent and effective interactions.
  • Customize Announcements: Craft customized announcements to keep callers informed and engaged during wait times.
  • Integrate Your Tech Stack Seamlessly: Elevate your team's efficiency by eliminating the need for constant app switching. With seamless integrations, your team can update HubSpot contact properties, schedule new meetings, and access lead information from Clearbit, all within the call itself. This not only saves valuable time but also ensures a smoother and more streamlined workflow.


The synergy between telephony and video software has started a new era of communication. This evolution, marked by seamless integration of call queues and real-time interactions, empowers businesses to overcome geographical barriers and operate where convenience meets flexibility. By facilitating personalized engagement, efficient lead management, and proactive support, teams can achieve their goals, foster loyalty, and elevate their overall performance. Embrace on-demand meetings and unlock a new era of sales success and customer excellence. Want to implement call queue best practices? Start a free trial with 11Sight.