11Sight and Elify Partner to Enhance Customer Engagement for Ford Minority Dealers.

April 1, 2023

Berkley, CA and Highland Ranch, CO – The 11Sight and Elify teams are excited to announce a new partnership aimed at providing Ford minority dealers with powerful tools to enhance their current customer engagement platform to drive sales growth.

The partnership will bring together the expertise of 11Sight, a leading instant chat platform, and Elify, providers of Shuffle, a cutting-edge digital business card solution. By leveraging the strengths of both platforms, Ford Minority Dealers will be able to engage with customers more effectively, build relationships, and ultimately drive sales growth.

With the 11Sight platform, dealerships can easily communicate with their customers through video, voice, and text in real-time from anywhere with an internet connection. It is a user-friendly platform that provides a perfect solution for remote communication. This enables customers to connect instantly with dealership representatives, ask questions and receive quick answers about inventory, financing, or any other queries.

"We're thrilled to partner with Elify to provide Ford Minority Dealers with a powerful combination of tools to enhance customer engagement," said Aleks Gollu, CEO of 11Sight. "Our instant chat platform is uniquely positioned to help dealers connect with customers in real-time, while Elify's Shuffle digital business card will allow dealers to easily share their contact information and other important details with customers, making it easier to stay in touch and build lasting relationships."

The all-new Shuffle digital business card is a platform that allows dealerships to create and share digital business cards without the time and expense of printing paper business cards. It's an eco-friendly and cost-effective way to create customized digital cards that include contact information, social media links, website links, and even videos in minutes. Customers can easily save the digital card to their phone and have your dealership contact information locked in their phone with one click.

So how can automotive dealerships benefit from using 11Sight instant chat with Shuffle digital business cards?

Here are a few of the benefits:

Better prospecting. As the supply and demand of products goes back to normal salespeople are being forced to get back to the basics of selling vehicles, which means prospecting. The Shuffle business card will allow dealerships to see how many new customers salespeople are prospecting by tracking the number of times they give customers their contact information. This system will also track when the customer refers the salesperson to another customer, thus allowing the dealership to know the new customer is a referral before negotiating the deal.

Quicker onboarding. When onboarding new sales associates the dealership can set up a new Shuffle digital business card in 5 minutes or less. The card allows your new associate to provide a professional image of the dealership to their friends, family, and circle of influence. The card should be loaded with the dealership's "why buy here" video and other advantages of working with the dealership to help the new associates sell the product, themselves, and the dealership.

Customer selected chat. The 11Sight instant chat allows your customers to chat via text, audio, or video in real-time to get the information they need to make a buying decision. This means no need for contact forms or outside vendors to capture contact data from your customers. This not only saves time for the customer but also allows your team to build rapport with the customer earlier in the buying process.

Customizable call script - A customized call script directs the salesperson to capture all the relevant information while on the initial call.

Department-specific call lines. Separate incoming lines can be created with different scripts, e.g. for Service, New Car Sales, Used Car Sales, and Parts. The dealer has a choice of putting specialists on each line, or having a generalist answer all calls, and forward during the call if necessary.

Centralized BDC support. When running a centralized BDC serving multiple brands, 11Sight's intelligent call routing will ensure the salesperson answering the call knows which brand they are serving and display the correct franchise specific virtual background on the call.

Campaign lead tracking. 11Sight tracks your leads by campaign or origin of the lead and sends the lead to your current CRM.

"We're excited to partner with 11Sight to bring a new level of customer engagement to Ford Minority Dealers," said ER Wolf, CEO of Elify. "We've researched a lot of instant chat providers but chose 11Sight because of their robust mobile capabilities. The 11Sight technology enables prospective customers to start a text, audio or video chat with a dealership representative directly from their Shuffle digital business card through any internet enabled mobile device. This reduces the risk of security breaches, doesn't require using a sales representative's personal cellphone number and protects the privacy of our dealership associates."

This new service is provided to all FMDA members as a member benefit. To find out more about the service, receive your digital business cards, and set up your customer engagement program contact: